![]() Obviously, England has some traditions: we’re always going to play in a white home shirt. How do we represent her in the next major tournament, the World Cup? We look at the past couple of bespoke shirts, and even some of the men’s, to make sure that we’re not going to repeat what’s being done. Lee: Once we receive the new innovations, we then look to craft a new story for England. Then, when we get it to a point where it’s ready for Lee’s team to take it and work with the specific Federation designs, we partner throughout the process. Sustainability is also really important for us across all aspects of the collection. We’re looking at an all-new fit and all-new material platform specifically for this next World Cup and really understanding the material innovation, which is focused on mobility and breathability. So we really are assessing everything that she needs in this space. We’re assessing the data and insights, and building that into the design and creation of all of our kits. We’re assessing the athlete, the female form and the performance benefits needed from our elite athletes. What was the first thing you thought about when you began designing the kit?Ĭharlotte: Me and my team start pretty much as the last World Cup finishes. And for the first time, every single crest, swoosh and trim on the pieces has been made from Nike Grind, the brand’s collection of recycled materials that’s composed of manufacturing scraps, recycled kicks from the Reuse-a-Shoe program and unsellable footwear.Ī fair bit to wrap your head around, eh? THE FACE caught up with Nike’s senior designer Charlotte Harris and design director Lee Murphy to find out more. The kits are composed of 80 per cent recycled material, while the polyester is made from recycled plastic bottles. Oh, and it’s one of Nike’s most sustainable football collections yet. Worn over a new separate liner product, the colour change means the Lionesses will have one less thing to worry about on the pitch. Take the new blue shorts, for instance, which have replaced the white ones from the last world cup to combat the team’s concerns about playing during their periods. ![]() Using the latest body-mapping technology, 4D data and the swankiest digital design tools, the big brains at Nike worked directly with the Lionesses to create a kit that works with the female body, not against it. There’s some impressive new tech involved in the design, too – Nike’s largest-ever investment in women-specific innovation. Taking inspiration from Wembley Stadium’s 100-year anniversary, the freshly-unveiled women’s kit breaks from the men’s team tradition by using blue for the away kit, while incorporating subtle nods to the nation’s football legacy. The Lionesses’ new kit, created for the World Cup this summer, ticks all of these boxes, and then some. ![]() And obviously, kits need to look good – not only to stand out on the turf, but also to become a special bit of merch that fans will proudly wear down the pub. Proper football kits, the ones designed for champions, should keep athletes cool, stretch as they sprint across the pitch and be as agile as the players that wear them. ![]()
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